My research interests include political communication & public relations/strategic communication in the creation and contestation of media content of minority populations. In specific, I take a look on the contextual, sociological and technological factors that influence the news media coverage of minorities’ issues and how minorities create, promote and strategically contest these mainstream media messages. My focus is particularly on Latin American and Asian women and ethnic minorities.
The methodological approaches I employ have become primarily quantitative. I mostly rely on content analysis and public opinion data, with several of my new projects including experiments and computational analysis of large text data sets.